The American Athletic Institute is a Sport Consulting Firm that provides services in many avenues of sport, with our primary focus being the education of athletes on the dangers of drugs and alcohol. Our presenters are substance abuse professionals who were also once professional and world class athletes. It is this combination of experience coupled with our own scientific research into the residual effects of alcohol on the elite athlete’s body that makes us unique in the prevention/education field and the world of sport. We understand athletes, the dangers of drugs and the volatile mix the two present when combined.
Our Pure Performance presentation illustrates the negative physical, psychological and physiological effects of drugs and alcohol on the athlete. This is successful because the presentation is designed to tap into not only the individual’s athletic motivation but also address the concept of team and collective responsibility all of which are in step with Hansen’s Social Ecology Theory. By showing scientific research done exclusively on top athletes and presented by people who have competed at the highest levels of sport, the impact is significant. Our research has uncovered some of the following:
Our presentation is designed to educate an athlete in order for them to obtain optimum athletic potential, however; the benefits will be felt off the field as well as on. These programs can help reduce injury, allow for quicker recovery, better muscle development, gained training effect; in brief, produce better athletes, better performances thus better teams. Off the field benefits would include improvements academically a decrease in disciplinary problems, criminal matters, accidents, deaths while simultaneously developing good will within the community as well as a positive public image at large.